Ron Sullivan – Senior Partner
ron@breakthroughgroup.com
Ron uses his extensive industrial business leadership and marketing experience to help clients grow through: strategic re-positioning; the development of new value propositions; the creation of new business models; and the generation of new markets and products. As an executive at the DuPont Company, he drove the corporate commitment to enhance marketing competency. Ron has a specialized consulting background in the Life Sciences and Industrial Polymers industries.

In the DuPont Company, Ron served as Director of Corporate Business and Marketing Consulting. Other roles include a variety of business, marketing, and sales management positions. Ron’s global experience is the result of his international assignments in both Asia and Latin America where he was responsible for planning and marketing and as Managing Director in DuPont’s U.K. subsidiary.

Accomplishments include:

• Developing marketing and selling best practices as well as marketing competency building blocks.
• Creating and evolving several teaching tools including:


• Managing The Marketing Process
• Brand Management
• Routes to Market
• Pricing Strategies
• Strategic Account Management


• Crafting and delivering workshops in:


• Segmentation and Targeting
• Offering Design
• New Product Development


• Design and deployment of the “Strategy Development Process”, which set the benchmark for all successive developments in business and marketing strategy in the DuPont Company

Membership:

As a student of industrial marketing, Ron has been a long time member of Marketing Sciences Institute and the Institute for the Study of Business Markets.

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