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Pamela Roach – CEO
pamela@breakthroughgroup.com
Pamela Roach provides critical advice to clients making
strategic product and market decisions. She led Fortune 100
business segments in global marketplaces and delivered top
and bottom line growth before co-founding BREAKTHROUGH MARKETING
TECHNOLOGY.
At AlliedSignal / Honeywell, Ms. Roach created successful e-business
strategies and produced a leading edge digital communications
solution to meet information management, sales, and training
needs.
Her marketing and sales experience is broad; it includes
the successful development, launch, and growth of numerous
textile and chemical businesses. She has managed multi-million
dollar advertising, merchandising, and promotions budgets.
Accomplishments include:
- Led marketing and e-business for a $400 million business;
designed, built, and budgeted a global marketing organization;
developed and implemented communication strategies,
built brand equity and refined brand strategies
- Established the budgetary process for management of advertising,
merchandising, and promotions expenditures
- Champion of divisional Six Sigma Plus winning team in
corporate competition utilizing statistical tools for
identification of new product features and pricing as well as qualitative
market research tools
- Led marketing
function for a $100 million fibers business, generating 5% revenue
growth from commercializing new products;
led team that generated a patent and created licensing
revenue; responsible for pricing, product mix, and
$4 million advertising,
merchandising, and promotions budget.
- Led business’s divisional due diligence for successful
European polymer and fiber acquisition
- Created and
executed e-business strategies; specified, launched, maintained,
and upgraded three business-to-business
websites to achieve business objectives
Education:
- Bachelor of Arts, Harvard
University, 1975
- Executive Masters of Business Administration,
Columbia University Business School, 1997
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