Branding and marketing
communications
The Breakthrough Group enhances client capability to generate increased
revenue and profitability by successfully communicating their message
to target audiences. We communicate the essence of a product or service
in a way that not only drives customer action, but also articulates
in terms they understand, the benefits they will receive.
Our clients’ needs are as diverse as they are. We have worked
with major corporations as well as start up businesses and not-for-profit
organizations in the U.S. and abroad to successfully create visibility,
differentiation, and market advantage. Our expertise includes:
Brand development
Frequently, identity and brand development are required. They may
involve creating a name or logo that reflects who the client is
and what they do. First, however, a clear understanding of the vision,
business objective, and definition of ideal customers must be established.
The Breakthrough Group works with clients through all stages of
brand development, including identification of key attributes.
Integrated
communications
The Breakthrough Group believes that all marketing
tools should be linked. They should reflect the same core message
and brand essence. We meticulously execute:
- Print advertising
- Commercial production
- Web sites development
- Brochure creation
- Event planning
The desired impression and outcome, as a result of
exposure to any of these marketing tools, are well thought out
from the beginning
of the process.
Our public relations campaigns and
events create memorable brand experiences for our clients.
From
envisioning the outcome to planning, implementation, and measuring
effectiveness, we consistently exceed
client expectations.
Randreta Ward-Evans is a key person
in Breakthrough's integrated communications team.
 Read her profile.
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