Corporate strategy practice –
large enterprises
Breakthrough provides the experience and expertise large corporations need to realize growth and achieve marketing objectives. We build a compelling translation of benefits that stimulates customer interest and motivates purchasing decisions.

Breakthrough address development, market research, segmentation, new product assessment and development, brand positioning and market communications. We apply the analytic techniques necessary to identify and address the improvement opportunities that have the greatest impact on success.

Read more about our strategy practice.

Business development practice –
small & medium sized enterprises
This specialization focuses on the needs of smaller enterprises. Too often, they use old economy models that don’t embrace the language, methodologies and business practices employed in today’s most successful business environments. Breakthrough implements the latest best practices that equip small businesses to operate successfully in the global marketplace.

We provide the requisite amount of expertise a company needs in areas such as strategy, finance, technology, legal, leadership, coaching, and marketing. Effectively, the business gets a leadership team without the overhead of dedicated fulltime experts.

Six Sigma practice –
business process improvement
Six Sigma is a globally recognized methodology and tool kit for enhancing business performance and driving continuous improvement. Breakthrough Group is uniquely qualified to drive process improvement as a result of our broad application experience that makes this data driven, process-based approach work.

Breakthrough provides the help companies need to train staff and successfully implement Six Sigma practices with customized modules. Clients achieve real learning and improve marketing, sales, customer service and commercialization processes.

Read more about our Six Sigma process mapping.
 

Optimize ROI through sales & marketing performance
ProMetrix is a two-step process improvement program that evaluates and improves the financial contribution of sales and marketing activities.

The first step of the ProMetrix process is the consultant-led market characterization and capabilities assessment, which includes a pre-formatted questionnaire for client data collection, specific market descriptors and functional process descriptions.

The second ProMetrix step involves process improvement, which encapsulates top consultant and academic expertise in the fields of product development, sales management, branding and product portfolio management. The training is conducted in the functional areas prioritized in the ProMetrix report. The methodology is consistent with the DMAIC framework and shares core data sets with manufacturing and design for Six Sigma programs.

Sales and marketing's critical role in dramatically increasing profit becomes extremely clear when businesses deploy ProMetrix to measure today's performance and plan tomorrow's success.

Read more about ProMetrix.