Breakthrough Marketing Technology
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Breakthrough business process

At Breakthrough Group, we advocate the importance of market sensing but also listen carefully to what clients tell us. We then probe for broader and deeper context.

This way, we identify issues that may be detrimental to your business. Together, we find and execute the right solutions. Breakthrough also provides coaching and training as needed to facilitate organizational change and maintain business improvement.


Breakthrough Group approach  
Breakthrough Group approach
The opportunity
1. Define core issue.
2. Conduct interviews, surveys and assessments.

The shortfall
3. Determine severity of particular problem and define degree of improvement necessary.
4. Conduct further interviews and review varied business documentation.

The problem
5. Analyze available information and identify any additional requirements for a complete analysis.
6. Use statistical tools, market research and process mapping to characterize the opportunity, based on facts and relative experience.

The solution
7. Create improvement or innovation plan to address issues (potentially demanding information beyond that currently held by organization).
8. Use tools and training to measure and maintain gains.

Controls for continuous improvement
9. Establish accountability and ongoing basis for sustained improvement.

Keys to successful implementation
Coaching
Change leadership & change management
Reward, recognition & compensation strategies (geared to motivate key participants on critical internalization of changes)

   

ProMetrix
A breakthrough in evaluating the contribution of sales and marketing to financial returns.